ABM – Account Based Marketing; art and science of focusing marketing efforts on a clearly defined number of accounts with the goal of achieving superior results compared to other marketing activities.
CMO – Chief Marketing Officer
CRM – Customer Relationship Management
KPI – Key Performance Indicator
NPS – Net Promoter Score – hinges on a single question; “How likely is it that you would recommend [brand] to a friend or colleague?” to gauge how likely a company is to outperform the market. More info here.
ROI – Return on Investment
ROMI – Return on Marketing Investment
SLA – Service Level Agreement