ABM – Account Based Marketing; art and science of focusing marketing efforts on a clearly defined number of accounts with the goal of achieving superior results compared to other marketing activities.

CMO – Chief Marketing Officer

CRM – Customer Relationship Management

KPI – Key Performance Indicator

NPS – Net Promoter Score – hinges on a single question; “How likely is it that you would recommend [brand] to a friend or colleague?” to gauge how likely a company is to outperform the market. More info here.

ROI – Return on Investment

ROMI – Return on Marketing Investment

SLA – Service Level Agreement