“Top X” lists… Fair warning: this is a bit of a year-end rant. As the year’s drawing to an end, and as I’m perusing my twitter feed and LinkedIn pulse as well as my inbox, I can’t help but notice the sudden increase in “Top 3 / 5 / 10” [pick your number] things I need to know that […]

ABM and the importance of keeping it human

Today, I want to build on Nicky Brigg’s guest post here on The ABM Practitioner. She rightly points out the importance of content; I want to remind everyone of the importance of keeping it human! When I started out in Account Based Marketing (ABM), definitions of ABM as a ‘pure art or science’ didn’t exist. In […]

There’s more to ABM than adtech – we have to be masters of the universe

Guest post by Nicky Briggs, Global Account Marketing lead at Avanade With a reported 60% of B2B companies planning to invest in new technologies in the coming months to drive their ABM programs, and a raft of marketing technology providers launching new propositions for ABM to meet that demand, it’s easy to suppose that there is […]