Guest Posts at The ABM Practitioner
Welcome to Guest Posts
Nicky is a Marketing and PR professional with 15 years’ experience in B2B technology marketing. She has established the account based marketing centre of excellence at Avanade (Accenture/Microsoft joint venture) and has also led the early adoption of account based marketing at Logica (now CGI), as part of industry marketing strategy for the oil and gas sector. In 2016, Nicky joined SiriusDecisions in the UK as Research Director, Account Based Marketing
In 2009, Nicky was a finalist in the Chartered Institute of Marketing Awards (technology category) for leading the design, build and launch of Logica’s Spark Innovation Centre.
Read Nicky’s post.
Sharon is an expert in account-based marketing (ABM) and CXO engagement strategy. For more than a decade she worked as a consultant to Fortune 500 technology companies, including EMC, IBM, VMware, RSA, Symantec, Cisco, Microsoft, NetApp, VMware, Adobe, Oracle, Sun Microsystems, Siebel Systems and Google.
Sharon has also been a trusted partner to agencies such as Carlson Marketing, George P. Johnson Company, Freeman and Wilsonwest–and their many clients.
In the words of one of her longtime clients, “Sharon is the type of secret weapon that everyone wished they had in their arsenal.”
Sharon recently interviewed me for a blog post on Boardroom Insiders’ site, and kindly agreed that I could also publish it here!